About Us

We send you artisan wines from around the world that are personalized to your unique palate. … Read more

Our mission is simple: we want to make it easy to find wines you love. We break wine traits down into data fields which are analyzed against your palate to find the perfect pairing for your palate. Expect flexible shipping options, expert winemakers from around the world, and a better understanding of your palate and the world of wine. We can tell you what you like and why you like it!

Palate Club is the collaborative effort of an innovative entrepreneur and 25 wine, tech, and e-commerce professionals from around the world who wish to solve the “BS” wine club epidemic with the most customizable and personalized wine club application to date. We built a system that selects wine catered to your specific palate. We send wine for you to taste blind; we want the labels hidden so that you taste objectively! The more you rate the wine we send you, the more data we collect that tells you exactly what your palate craves. We source wine from around the world with a focus on sustainable, boutique wineries. We promise to only deliver wines that we would drink ourselves. We firmly believe that wine should be easy and unpretentious. We want to help you drink stunning wines every day, learn about your palate and (most importantly) have a personalized experience- just as if a wine professional was right there to help you pick each bottle.


Palate Club started with a desire to make finding new wines easy and to improve the experience of buying wine online. … Read more

With 100,000s of labels online, we’ve seen that choosing the right bottle can be overwhelming. You have to know what you like, know that it’s a good value, and then find a shipping option that works for your style. Palate Club was realized by innovator and entrepreneur Nicolas Mendiharat. Native to France, Nicolas naturally has a passion for drinking great wine and was intrigued by the idea of American online wine clubs…something uncommon in France! He joined a host of online wine clubs and found unsatisfactory bottles of wine and experiences. After investigating as many wine clubs as he could find, he discovered that nobody actually uses data science to track personal palate preferences and generate unique wine recommendations for their consumers. Each club was painfully similar, pedaling mass-market wines chosen for the user based on silly gimmicks, such as short quizzes that ask users to choose their favorite spice. Most companies are buying unimpressive wine in bulk and spending money on a fancy label. He saw that these companies were underestimating the palate of wine-lovers and missing an opportunity to showcase wines straight from the winemaker. Seeing an opportunity to combine his entrepreneurial spirit with his love for amazing wine, Nicolas began to search for the perfect team to help him create Palate Club.

The Founder

Nicolas Mendiharat is an accomplished repeat e-commerce entrepreneur. … Read more

He was the founder & CEO of skihorizon.com, the largest online travel portal for ski vacations in Europe. He also founded Recommend, a social media and data platform for personal recommendations. Previously, he built Busresa, a yield management software for transports and Totem, a student travel company.

The Wine Experts-USA

Jennifer Estevez and Aubrey Terrazas joined the Palate Club team with 30 years combined experience in restaurant wine-buying & hospitality, with previous experience as wine directors in Michelin Starred San Francisco restaurants. … Read more

Jennifer and Aubrey are Ambassadors for Palate Club, co-founders of the marketing firm OMvino. During their tenure at high-profile restaurants, they uncovered the sensitivities to every individual palate, celebrating in their guests’ personal discoveries after being led to a new bottle of wine. For them, being a sommelier is just as much about this hospitality and service as it memorizing wine facts. Inspiration to share this service on a greater scale led them to Palate Club, where they deliver these discoveries into the realm of the everyday. The two women are explorers and live to hunt down the gems in the lesser-known reaches of the wine world. They select and import wines for Palate Club in every style and price point, with attention to small-production wineries. Nicknamed “The Power Pairing”; this dynamic duo are both currently Advanced Sommeliers and Master Sommelier candidates.

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The Wine Experts-France

Based in Paris, Palate Club also receives consultation from wine experts Guillaume Puzo and Aymeric De Clouet. … Read more

Guillaume is a renowned journalist and palate ninja who tastes 1,000s of wine in a year. He consulted on Le Nez du Vin- a learning tool for wine lovers that captures the essence of aromas that are discovered in wine. Aymeric is the Official Judicial wine expert for the Paris court of law, who makes the final call to the authenticity of wines that may be counterfeit. They both assisted in the creation of the algorithm and have keen senses for undiscovered French wines that are a perfect fit for the Palate Club portfolio.

Our app is now available in stores!

Tech & Development

Palate Club is a vision that requires excellence and understanding of both wine and tech. … Read more

Palate Club uses real data to deliver wines of excellent quality for the price, headache & hassle free. This took a team of data scientists to code the wine traits identified by experts into a detailed and precise algorithm.

Yann Kronberg, acting Head Engineer, leads a team of 25 technology & application development from around the world to create a product that is both responsive to data and easy to use. With over 15 years of technology management experience, Yann has successfully led multiple start-ups, creating premium AdTech & data products. Yann is native to France but is now based in San Francisco.