Palate Club is an app and e-commerce platform that uses wine expert insight and machine learning to personalize a global wine selection to your wine taste.
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PRESS KIT (pdf) Brand Guidelines (PDF) High Res logo (zip)92% of wine drinkers would like to know more about their taste and are willing to pay a premium for a personalized selection.
Tied house laws have led most personalized wine clubs to work from one parent winery. There is little transparency about where the wine comes from or how it matches the customer’s taste.
Machine Learning + Blind Tasting = Personalized Wine Experience
Palate Club is an app and e-commerce platform that uses wine expert insight and machine learning to personalize a global wine selection to your wine taste.
Founded in 2017 by entrepreneur Nicolas Mendiharat, the company uses blind tasting to analyze your personal wine ratings. Customers get artisan, hard-to-find wines matched to their taste profile.
The unique experience disrupts the wine industry by empowering each customer to drink what they love and discover new wine.
Just 3 Easy Steps!
Order a Blind Tasting Kit and rate all four wines in the box. Your feedback tells us which traits are most important to your palate.
Browse the collection to see which wines match your taste. Or, let us do the heavy lifting and choose a flexible & personalized wine club subscription.
Rate the wines from every shipment to unlock hidden traits in your profile & to get new awesome wines!
#1 AOS ranking in Android for “Wine”
#1 AOS ranking in Android & iOs for “Wine Club”
Easy subscription updates
Blind taste & rate bottles
Taste profile & recos
This is Palate Club’s key technology, built with a comprehensive analysis of 200 wine traits. Sommeliers evaluate every bottle in the collection to gather objective taste-matching data.
Every time you rate a bottle, your profile gets more acute. You can see your profile and personalized recommendations.
Your wine profile by Palate Club
Palate Club’s customer base has grown 50% in the past twelve months. The company ships across the United States and is expanding to more states.
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