About Palate Club

Palate Club is the first of its kind wine club and app that uses blind tasting that helps you discover new wines matched to your taste.

We offer customized online wine shopping, wine recommendations, and flexible wine club subscriptions curated to your palate with the help of taste-matching technology. Discover new wines for as low as $20/month!

Your Turn To Host A Wine Blind Tasting

Our Mission

Palate Club was founded from a mission to make it easier to share & discover delicious, sustainable wines accurately matched to your taste.

We provide a white glove service for wine drinkers who want access to new wines, more confidence in your palate, more trust behind your shipments, and more fun discovering great wines.

What Sets Palate Club Apart

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Discover the Best of New Wine Regions

We travel to boutique wineries who practice sustainability and over- deliver on quality. Palate Club sommeliers are picky – only 5% of wines make the cut!

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Your Taste Matters

Our expert sommeliers evaluate every wine against 200 traits. When you rate the wines in our app, this data creates a responsive taste profile where we can match wines to your taste.

Make Your Rule

Blind Tasting is Part of the Fun

We hide the labels before shipping our wines. Invite your friends for a fun tasting experience where you can compare your taste!

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White Glove Wine Delivery

Choose the price point, shipping date, and size of your subscription. Pause or cancel any time in our app. Subscriptions start at $10/bottles every 3 months.

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It Gets Better Every Time

Every time you taste and rate wines in the app, your responsive profile fine tunes to your taste, guaranteeing more wines you love.


Palate Club was a response to BS wine clubs that promise quality wine from bulk juice, crowded & fragmented online wine shopping, hidden fees, and the bias that keeps wine drinkers from drinking new wines they’re sure to love. 

In 2017, French serial entrepreneur Nicolas Mendiharat founded Palate Club in San Francisco after finding himself perpetually underwhelmed by online wine clubs. Next, he partnered with top sommeliers and data scientists from California and Paris to create a wine club & app that uses AI to find the perfect wines for every palate. You get wines shipped to your door as a fun blind tasting experience. 


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The Founder

Nicolas Mendiharat is an accomplished repeat e-commerce entrepreneur.

He was the founder & CEO of skihorizon.com, the largest online travel portal for ski vacations in Europe. He founded Recommend, a social media and data platform for personal recommendations. Additionally, he built Busresa, a yield management software for transports, and Totem, a student travel company.

Nicolas developed his passion for wine growing up in Provence, France before moving to San Francisco in 2015.

The Wine Experts

You can entrust your palate to our international team of wine experts based between San Francisco and France.

Our in-house sommeliers Aubrey Terrazas, Jennifer Estevez, and Matt Montrose are industry veterans with over ten years of experience developing and managing wine programs for high-profile and Michelin starred restaurants in San Francisco.

As Master Sommelier candidates, they bring a vast knowledge of the world of wine to Palate Club. Leveraging their acute palates and comprehensive wine industry experience, our wine experts bring you sustainable wines with maximum value from the far reaches of the globe.

Furthermore, wine experts Guillaume Puzo and Aymeric De Clouet consulted on the creation of the algorithm used in our taste-matching technology from France. Guillaume is a renowned journalist who consulted on Le Nez Du Vin—a learning tool for wine lovers that captures the essence of aromas in wine. Additionally, Aymeric is the official judicial wine expert for the Paris court of law. He makes the final call to the authenticity of wines that may be counterfeit.

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Blind Tasting Kits

Tech & Development

Palate Club is a vision that requires excellence and understanding of both wine and tech.

Therefore, Palate Club uses real data to deliver wines of excellent quality at every price point. This took a team of data scientists to code the wine traits identified by experts into a detailed and precise algorithm.

Yann Kronberg, acting Head Engineer, leads a team of 25 technology & application developers from around the world to create a product that is both responsive to data and easy to use. With over 15 years of technology management experience, Yann has successfully led multiple start-ups and premium AdTech products. Yann is native to France, but is now based in San Francisco.

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